I help founders discover hockey stick revenue growth.
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Starting and growing a company isn’t a paint-by-numbers endeavor that happens at the speed of light if you just hustle. High growth success isn’t that simple, that fast, or that smooth of a ride. The Hockey Stick Principles shows you how to navigate each stage of growth — especially The Blade Years — why challenges arise, how to solve them, and how to move through each stage more smoothly.
An honest, detailed, practical look at the realities of building a hyper-growth startup.
The Hockey Stick Principles is relevant, practical, and action-oriented. This book clearly articulates the entire journey of a growth company — from hatching the idea to landing first customers to scaling growth and beyond. Bobby Martin goes into the nitty gritty with extreme detail and the result is a powerful guide for entrepreneurs.
Entrepreneurs should reread Hockey Stick Principles each year as they launch and grow their business because this sage advise will keep on giving as the reader's perspective changes and evolves.
Companies are utilizing predictive analytics to scale specific areas of their business, so why not use it for creating the companies themselves? Bobby’s analytical method to determine the stages that a company must reach to scale their growth and achieve success is a great example of using data to drive smart, impactful business decisions.
Readers find 92 Hockey Stick Principles to ponder and execute on but there are hundreds of ideas inside gleaned from both years of research and interviews and Bobby’s personal experiences in business. This will not only be a bestseller but a soon-to-be classic. Most importantly it is a must read for anyone wanting to start, nurture and grow their business.
Every student interested in entrepreneurship should read The Hockey Stick Principles. It’s jam packed with real life lessons and true stories of how businesses were built.
Bobby Martin dispels many common startup myths and provides powerful, practical business advice for every stage of the entrepreneurial journey...This is a must read for anyone who wants to know what it really takes to succeed in business.
This book is like the friend by your side making you successful. It’s fun to read, conversational, and helpful.
Bobby Martin is by far one of the smartest entrepreneurs I have ever met. The Hockey Stick Principles culls his knowledge and pulls from the domain knowledge of other successful entrepreneurs. I love this book.
Bobby Martin shows through his own and other founders' stories that the challenges faced during those early formative years are the very essence of what makes an entrepreneur successful. Inspiring. Practical. Highly recommended!
If you are considering starting your own business, these ninety-two “Hockey Stick Principles” will help you avoid the pitfalls in which founders unsuspectingly plunge. And if you are an established executive, you’ll find this book incredibly funny, engaging and realistic.
If you’re considering starting a business, this book is a [hard hitting], real-life view of what it’s like. It sets your expectations better than any other business book I’ve seen.
Bobby captures so much of what it’s like to be an entrepreneur, and his examples and anecdotes will help those of us who are building businesses get on---and stay on---the right track. This book is readable, instructive, and packed with great insights.
The Hockey Stick Principles is packed with lessons learned the hard way. The chapter on exiting a business is worth the cost of the book alone.
In The Hockey Stick Principles, Bobby Martin has crafted an original piece of work chock full of great advice that could only come from someone who has actually done it. This excellent book should be read and taken to heart by everyone who owns or aspires to own a business.
Take a look at these startups' revenue growth charts. The companies are different sizes and from a wide range of industries, yet their revenue growth follows a predictable pattern. In my study of 172 startups, all but eleven companies had hockey stick-shaped growth curves. As a startup entrepreneur, you should aim for hockey-stick growth and also be aware of the challenges presented at each stage. Read more about this fascinating study in my blog post.
Jerry Seinfeld once explained how it takes him months to turn a joke idea into a hilarious observation. A startup idea works in a similar manner. It takes years to really turn your idea into a viable business. Learn how to create like Seinfeld in this week’s 1-Minute Rant.