No matter what kind of product you’re making or how detailed your plan is—even if it’s fairly far into your development—and no matter how well you manage the process, expect that your costs will escalate and the time it takes you to be ready to launch your product or business will stretch out.
This is as true for Web-only software products as it is for manufactured ones and brick-and-mortar services.
Don’t believe me yet? Check out my video about how Doug Lebda started LendingTree.
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