Advice from the Pros
A collection of free resources for entrepreneurs and advice for start-ups.
The Method Method: 7 Obsessions that helped our scrappy start-up turn an industry upside down
Why It Makes the Cut: I recommend aspiring entrepreneurs learn by example. Method Soap founders Eric Ryan and Adam Lowry are the real-deal, honest, and forthcoming about their motivations to start the firm. They also provide terrific perspective as to how they came up their idea to sell environmentally-friendly hand soap in an attractive container. The book shows how normal people who set their minds to something, can do just about anything.
Other Tidbits: One of the author’s obsessions is “Kick Ass at Fast.” Love that.